Tokyo, Japan - Hitachi Construction Machinery (HCM)., a construction machinery manufacturer, has announced a major global rebranding, unveiling its new identity — LANDCROS — to mark the company’s evolution from a machinery manufacturer to a comprehensive solutions provider for the construction and mining industries.
As infrastructure and mining sectors worldwide demand smarter, faster, and more sustainable ways to build with fewer skilled operators, tighter timelines, and lower costs, HCM’s transformation into LANDCROS reflects its ambition to lead this shift alongside its customers and partners.
The name LANDCROS embodies the company’s determination to go beyond traditional equipment manufacturing, delivering innovative, connected, and sustainable solutions for customers across the globe.
Mr. Francesco Quaranta, President & CEO of Hitachi Construction Machinery Europe, said, “LANDCROS represents our commitment to go beyond machinery — empowering customers through intelligent, connected, and sustainable solutions. This brand is rooted in partnership, openness, and collaboration with technology leaders. We’re integrating cutting-edge digital and AI capabilities into our machines, creating a seamless experience from ground to cloud.”
The company’s new vision took tangible form with the debut of LANDCROS One at Bauma 2025, a next-generation prototype showcasing autonomous and remote operation capabilities. Designed with intuitive, gamified ergonomics, LANDCROS One integrates reliable digital partners into an engaging, user-friendly experience — a preview of what future construction sites could look like.
Mr. Masafumi Senzaki, HCM President and Executive Officer, COO, said, “Our goal is to make LANDCROS a brand that inspires confidence and pride — where customers know they made the right choice, shareholders see lasting value, and employees find meaning in their work.”
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