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Hyundai CE Expands Dealer Network with Johnson Tractor

CMEQ |Construction Equipment

HD Hyundai Construction Equipment has expanded in west central Wisconsin through a partnership with Johnson Tractor, offering sales and support from their La Crosse location.

648 views | Date: April 8, 2025

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Hyundai CE Expands Dealer Network with Johnson Tractor
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Norcross, Georgia - HD Hyundai Construction Equipment North America, Inc., a construction equipment manufacturer, has expanded its dealer network by adding Johnson Tractor., a farm equipment manufacturer of Janesville, Wisconsin. This partnership enables Johnson Tractor to offer Hyundai’s full line of construction equipment to customers in west central Wisconsin, with a key location in La Crosse for sales, service, and parts support.

Mr. Patrick Johnson, Wholegoods manager, Johnson Tractor, said, “Adding Hyundai construction equipment gives us and our customers a great local option for the wheel loaders and excavators that we previously did not offer. West central Wisconsin is experiencing strong growth in construction, agriculture and municipal infrastructure, and Johnson Tractor is well positioned to meet the needs of this expanding market.”

Johnson Tractor expands its offerings by adding Hyundai construction equipment, including wheel loaders and excavators, to meet the growing demand in west central Wisconsin. This expansion aligns with the region’s increasing infrastructure, construction, and agricultural needs, providing local businesses and contractors with top-tier machinery.

Johnson Tractor was transformed by Ray and Leo Johnson and relocated to Janesville in 1986. Now a trusted name in both agricultural and construction equipment, the dealership, led by CEO Eric Reuterskiold, continues to thrive with the Johnson family’s involvement. It is also recognized in the Farm Equipment Dealer 100 ranking for its growth and extensive operations.

The partnership between HD Hyundai Construction Equipment and Johnson Tractor strengthens Hyundai’s presence in the U.S. and Canada. Customers in La Crosse and Eau Claire will now have access to Hyundai’s top-tier equipment, supported by Johnson Tractor’s local expertise and service.

As west central Wisconsin grows, the demand for reliable construction equipment rises. Johnson Tractor now offers Hyundai machinery, known for its quality and durability, to meet these needs. In addition to sales, they will provide maintenance, parts, and repair services to ensure maximum equipment performance and efficiency.

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