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December 18, 2024
IAA Transportation 2024 featured 145 world premieres, with high satisfaction from both visitors and exhibitors. The event saw record test drive bookings and a strong international presence. Industry leaders called for urgent government action on infrastructure to support innovation.
Date: September 23, 2024
Hannover, Germany- IAA TRANSPORTATION 2024, was a major success, drawing nearly 1,700 exhibitors from 41 countries—a 21% increase from 2022. With 72% international participation, the event featured over 145 world and European premieres, highlighting the industry's forward-looking innovations. Visitor numbers surged to approximately 145,000, reflecting a 10% rise compared to 2022, cementing the event’s status as the leading platform for commercial vehicles, logistics, and transport.
VDA President Hildegard Müller highlighted IAA Transportation 2024 as a showcase of the industry’s commitment to climate-neutral solutions through investment and innovation. However, she stressed that inadequate infrastructure, including charging stations, grid expansion, and hydrogen refueling stations, remains the main barrier to widespread adoption. Müller called for a clear roadmap, regular monitoring, and swift action from Berlin and Brussels to implement an infrastructure initiative.
IAA Transportation 2024 attracted significant media attention, with over 1,400 journalists from 52 countries covering the event. Half of the journalists were international, and 76% of the media coverage focused on global outlets from 116 countries. Strong reporting came from Germany, the USA, China, and Turkey.
IAA Transportation 2024 achieved over 90% satisfaction, with international trade visitors making up more than 45%. The Netherlands, China, and Sweden were the most represented countries, reflecting the event's strong global appeal.
The number of trade visitors in leadership roles increased by over 30% compared to 2022, with more than half holding executive positions and over three-quarters being key decision-makers. Additionally, over 50% of attendees plan to invest within the next six to twelve months, with many attending IAA Transportation specifically to make those investment decisions.
A highlight of IAA Transportation 2024 was the Test Drives, allowing visitors to experience the latest emission-free commercial vehicles. Renowned manufacturers offered test drives in 60 vehicles, resulting in over 6,300 total test drives—nearly 15% above the previous record. The high demand, with slots fully booked early, showcased strong interest from both trade visitors and the public in new transportation technologies.
During the public weekend on September 21-22, IAA Transportation welcomed the general public with a special Driver and Family Weekend program, featuring test drives, music events, truck driving schools, and a truck racing show. The event demonstrated the industry’s readiness to advance climate-neutral mobility, showcasing existing technologies and solutions. IAA Transportation remains a key meeting point for the mobility and logistics sector, with the next event scheduled for September 15-20, 2026, in Hannover, preceded by Press Day on September 14.
