India Yamaha Motor associates with Smile Foundation for 69th Anniversary Celebration

Yamaha Day, celebrated globally on July 1st each year, aims to foster a greater appreciation for the brand. It highlights Yamaha's distinctive style through its products and services.

Bengaluru- Yamaha Motor Co., Ltd. (YMC) recently celebrated its 69th anniversary, marking nearly seven decades of delivering pure motorcycling joy through innovative products. To commemorate this milestone, India Yamaha Motor (IYM) and its Blue Streaks riding community partnered with the NGO Smile Foundation to support over 500 underprivileged children. 

Blue Streaks riders visited NGO-operated schools in 12 cities, interacting with students and providing essential educational materials such as notebooks, pens, and pencils. They also conducted sessions on basic road safety, teaching the importance of pedestrian rules, helmet use, and traffic signals. This initiative aims to instill road safety awareness and nurture responsible future generations. The children expressed their gratitude with impressive singing and dancing performances for the riders and fellow students. 

To celebrate Yamaha Day 2024, India Yamaha Motor's dealer network invited customers to showrooms for a cake-cutting ceremony, thanking them for their trust in the brand. Dealers also highlighted Yamaha's rich legacy and iconic products from the past 69 years. Additionally, Yamaha India hosted engaging activities for employees and their families.