Jaguar TCS Racing partners Google Cloud for ABB FIA Formula E World Championship

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The collaboration will allow the British team to explore the use of Google Cloud’s AI and technologies to optimise performance on and off the track.

573 views | Date: July 23, 2024

Jaguar TCS Racing partners Google Cloud for ABB FIA Formula E World Championship

Kidlington, England-Jaguar TCS Racing team, the British race team competing in the all‑electric ABB FIA Formula E World Championship has announced Google Cloud as their Official Cloud Partner for the 2024/25 season.

This collaboration will harness Google Cloud's cutting-edge artificial intelligence and cloud technologies to enhance Jaguar TCS Racing's performance both on and off the track. By optimizing real-time data from the moment the Jaguar I TYPE 6 race car enters the pit garage, the team's engineers and drivers will gain a critical edge in making instant decisions, ultimately boosting their competitiveness in the premier electric racing series worldwide.

The announcement comes ahead of the London E‑Prix double‑header, the 2024 ABB FIA Formula E World Championship season finale has been announced. This weekend, the British team will be competing to secure both the Teams’ and Drivers’ World Championship titles. Jaguar TCS Racing currently leads the Teams’ World Championship, with drivers Nick Cassidy and Mitch Evans holding the first and second positions respectively in the Drivers’ World Championship.

Mr. James Barclay, Managing Director, JLR Motorsport and Jaguar TCS Racing Team Principal, said, “It’s fantastic to welcome Google Cloud as our Official Cloud Partner for next season. This collaboration represents a significant step forward for Jaguar TCS Racing as we continue to push the boundaries of innovation in electric motorsport. Google Cloud’s expertise in AI and cloud technology is unparalleled, and we are eager to integrate their solutions to drive our performance to new heights. With just days until the finale of what has been an incredibly competitive season, we look forward to the journey ahead with Google Cloud.”

Mr. Tara Brady, President of EMEA at Google Cloud, said, “We are thrilled to partner with Jaguar TCS Racing, a team at the forefront of electric motorsport innovation. This collaboration is a testament to the power of cloud technology and AI in transforming industries, while demonstrating Google Cloud's commitment to driving innovation across the entire automotive sector. We are excited to contribute our expertise to help Jaguar TCS Racing achieve new levels of performance and success on and off the track.”