Kia Hits 1 million domestic sales fastest

Achieves this feat under 59 months of entering India

New Delhi- Kia Motors India Private Limited., has achieved the 1-million-unit sales milestone in India within just 59 months, solidifying its position as the country's fastest-growing premium carmaker. The Kia Seltos has been a key driver, accounting for over 48% of domestic sales, followed by the Sonet and Carens, contributing 34% and 16%, respectively. Since its 2019 launch, Kia has transformed the Indian automotive industry with innovative technology and cutting-edge design, with 42% of its sales from top trims. Kia's focus on advanced transmissions has also paid off, with automatic options contributing 32% to total sales and iMT technology adding 15%. Currently, the petrol-to-diesel sales ratio stands at 59:41. 

Mr. Joonsu Cho, Chief Sales Officer, Kia India, said, "We have been achieving milestones constantly since our launch in record time. These milestones become even more important when you face diversity at every step of this country and competition from legacy players with more than a decade of experience. Achieving 1 million domestic sales is a testament to our continued focus on the Indian market and the need gap of the Indian customers. My heartfelt thanks to all our customers who have shown trust in our brand and made us one of the most loved carmakers in the country." 

He further added, "Kia is synonymous with innovation. With our latest technology, design, and in-car features, we constantly challenge established practices, not only in India but globally as well. We will soon launch our global flagships in India this year, followed by a home-grown new model, which will prove the above claim. India is a thriving ground for automotive companies, and with our innovative and aspirational products and services, we are sure to be one of the major catalysts to the growth of the Indian Automotive Industry." 

Kia has seen impressive growth since 2019, with annual sales rising from 45,226 units to 255,000 units by 2022. This year, they've already sold nearly 150,000 units domestically in just seven months, indicating strong momentum ahead of the festive season. With a network of 588 touchpoints in 256 cities, Kia has firmly established its presence in India. Additionally, as a key export base, Kia India has shipped over 2.6 lakh units to more than 100 markets, bringing its cumulative sales to nearly 1.3 million units.