Loftness Appoints Ashley Lathrum as Integrated Marketing Manager

Hector, Minnesota - Loftness Specialized Farm Equipment, Inc., a specialized agricultural equipment manufacturer, has announced the appointment of Ashley Lathrum as its new Integrated Marketing Manager. This strategic addition underscores the company’s commitment to strengthening its brand presence and accelerating growth across the agricultural and vegetation management equipment markets.

Ashley Lathrum brings a wealth of B2B marketing experience within the manufacturing sector. Prior to joining Loftness, she served as Director of Marketing at Cemen Tech, where she led global marketing strategies across various business segments. Her background also includes a decade with John Deere Power Systems, where she successfully executed integrated marketing campaigns, launched new digital platforms, and boosted media visibility.

In her new role at Loftness, Lathrum will be responsible for driving marketing initiatives aimed at increasing dealer participation and end-user adoption. Her responsibilities span market analysis, dealer support, trade show and event management, sales team collaboration, development of dealer-focused promotions, and leadership of new product launches. She will also oversee the company’s digital marketing strategies and analyze performance metrics to ensure optimal return on investment.

Mr. Shannon McComas, Vice President of Sales & Marketing at Loftness, said, “Ashley’s background in developing and executing impactful marketing strategies within relevant industries makes her an ideal fit for this role. Her proven ability to drive results through dealer engagement and strategic initiatives will be a significant asset to our team.”

Ms. Ashley Lathrum, said, “I look forward to applying my experience to develop and implement marketing strategies at Loftness that will support dealers, contribute to brand growth, and increase the adoption of the company’s equipment within the agricultural and vegetation management sectors.”

The appointment of Ashley Lathrum marks another step in Loftness ongoing investment in talent and innovation, as the company continues to expand its dealer network and product offerings to meet the evolving needs of its customers.