Mumbai- Mahindra & Mahindra Ltd., an Indian automaker, announced the expansion of its cricketing engagement as the 'Associate Sponsor' with Star Sports for the ICC Men's Cricket World Cup 2023 and as a 'co-powered by' sponsor on the online streaming service Disney+ Hotstar. This partnership guarantees visibility for Mahindra's Automotive and Tractor brands throughout the upcoming Asia Cup 2023 in addition to the ICC Men's Cricket World Cup 2023.
Mahindra hopes to increase the value of its brand through the ICC Men's Cricket World Cup 2023 by having a significant presence there. Additionally, during the cricket season, Mahindra dealerships will hold a number of client engagement events.
The 'Click to Book Test Drive' feature emphasizes the brand's dedication to using technology and innovation and will be prominently featured during the ICC Men's Cricket World Cup 2023 broadcasts on Disney+ Hotstar. With this improved feature, cricket fans will have an easy transition from the thrill of the game to the appeal of using Mahindra's cutting-edge products first-hand.
Rajesh Jejurikar, Executive Director & CEO – Auto & Farm Sectors, Mahindra & Mahindra Ltd said, "We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers."
Mahindra has a fantastic opportunity to engage with a large audience during the ICC Men's Cricket World Cup in 2023, which falls during India's holiday season. Cricket fans are preparing for 48 exhilarating matches, including the India vs. Pakistan battle on October 14 as India proudly hosts the entire tournament. These games provide Mahindra with an excellent platform to interact with potential clients because they are televised on the Star Sports Network and streamed on Disney+ Hotstar in a variety of languages. Hotstar's attempt to offer free access to mobile customers broadens its reach even further. Mahindra is well-positioned to strengthen its relationship with a diversified and expansive audience during this cricket extravaganza because of the country-wide viewing.
Mahindra's participation has been a tribute to its commitment to quality, both in the automotive & farm industries and the athletic arena, from the goalposts of the FIFA World Cup to the association with several Teams of the thrilling Indian T20 league to the IBA Women's World Boxing Championships.
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