Mahindra Truck and Bus expands dealership in Assam

Mahindra Truck and Bus Division launches its 87th dealership in Lakhimpur, boosting services and market presence in the Northeast.

Assam- Mahindra Truck and Bus Division (MTBD).,  has inaugurated its 87th dealership in Lakhimpur, Assam, strengthening its footprint in the northeastern region. This state-of-the-art facility features four service bays, capable of servicing over 10 vehicles daily, and offers a comprehensive range of services, including 24-hour breakdown assistance and driver lodging facilities.

This milestone follows MTBD’s robust growth trajectory, recording an impressive 46% compound annual growth rate (CAGR) in volume over the last three years. Mahindra has also solidified its position as the third-largest player across multiple segments in India’s commercial vehicle market.

Dr. Venkat Srinivas, Business Head of MTBD, highlighted the company’s flagship product ranges—BLAZO X, FURIO, and CRUZIO. These vehicles are equipped with unique offerings such as a Mileage Guarantee and Double Service Guarantee, designed to deliver enhanced value to transporters and dealers alike.

MTBD’s commitment to innovation is further demonstrated by its advanced telematics solution, iMAXX. This cutting-edge technology provides real-time insights into fuel consumption, driver behavior, and vehicle health, empowering customers to optimize efficiency and reduce costs.

The launch of the Lakhimpur dealership underscores Mahindra’s strategy to expand its service network and strengthen its presence in regional markets. With guarantees like 48-hour breakdown service recovery and the bold "Get More Mileage or Give the Truck Back" promise for its BS6 OBD II vehicles, MTBD continues to prioritize customer satisfaction.

As demand for efficient and technologically advanced transportation solutions grows in India, Mahindra’s innovative products and robust after-sales support position it as a key player in the evolving commercial vehicle landscape. The new Lakhimpur dealership is a testament to MTBD’s dedication to delivering value-driven, customer-centric solutions across the country.