Mahindra Unveils XEV 9e Cineluxe Edition with Elevated Luxury and Tech

Mumbai - Mahindra & Mahindra, an automobile manufacturer, has unveiled the XEV 9e Cineluxe Edition, a more refined and luxurious version of its flagship Electric Origin SUV. Designed for customers who expect luxury to be experienced at every touchpoint, the Cineluxe Edition seamlessly blends craftsmanship, advanced technology, and immersive design.

Since its global debut in November 2024, the XEV 9e has redefined India’s premium electric SUV segment. It has become one of the country’s most awarded electric SUVs, including winning the prestigious Indian Car of the Year Awards Green Car of the Year 2026 title, and has gained popularity among celebrities, sportspersons, and business leaders.

The Cineluxe Edition stands out with exclusive Satin Black and Satin White exterior finishes, complemented by new Chestnut Brown and Nocturne Black leatherette interiors. The cabin is designed to feel like a private lounge, with carefully selected materials and textures enhancing overall comfort and sophistication.

At its core, the XEV 9e Cineluxe delivers a cinematic in-car experience. A coast-to-coast triple HD display and a 16-speaker Harman Kardon sound system with Dolby Atmos create an immersive audio-visual environment. The Infinity Roof and ambient lighting system, offering over 16 million colour options, allow occupants to tailor the atmosphere to their mood.

Built on the fully loaded Pack Three variant, the SUV is powered by a 79 kWh battery that offers over 500 km of real-world driving range. This ensures long-distance capability without compromising on luxury or performance.

In addition to its exclusive styling, the Cineluxe Edition includes advanced features such as the Straight Ahead VisionX AR head-up display, EyeDentity driver and occupant monitoring, HandsFree Park with Auto Park Assist, and Secure360. It also introduces thoughtful additions like Camp, Keep and PawPal HVAC modes, Custom Drive Modes, Digital Key access, Secure360 Pro, and personalised user profiles, delivering a luxury experience that adapts to individual preferences.

The XEV 9e Cineluxe Edition reflects understated confidence, offering a premium electric SUV experience defined by elegance, technology, and quiet sophistication.

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