Maruti Suzuki Partners with JETRO to Boost Startup Innovation Between India and Japan

New Delhi- Maruti Suzuki India Limited., an automobile manufacturer,has entered into a strategic partnership with the Japan External Trade Organization (JETRO) to promote cross-border innovation and unlock new business opportunities for startups in both India and Japan.

The Memorandum of Understanding (MoU) was officially signed between Dr. Tapan Sahoo, Executive Officer – Digital Enterprise, Maruti Suzuki, and Mr. Takashi Suzuki, Chief Director General, JETRO India. The event was graced by the presence of Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited.

Key Highlights of the MoU:

• Cross-border Startup Ecosystem Access: The collaboration enables Indian startups to explore the innovation ecosystem in Japan and gives Japanese startups access to India’s dynamic startup landscape.
• Bilateral Innovation Exchange: The MoU aims to foster mutual growth through innovation, entrepreneurship, and collaboration between the two nations.
• Startup Networking and Events: Startups will be supported through participation in curated business events, networking opportunities, and access to potential partners in both countries.

Eligible Programs for Startups:

Indian startups selected under Maruti Suzuki’s flagship innovation initiatives will be eligible for global exposure. These includes Accelerator Program, Incubation Program, Mobility Challenge, Nurture Program

Similarly, startups from Japan can enter and engage with India's thriving startup ecosystem through JETRO’s platform.

Leadership Insights,

Mr. Hisashi Takeuchi, MD & CEO, Maruti Suzuki India, stated,“Startups are the engine of innovation and economic progress. Through our innovation programs, we co-create tech-driven solutions relevant to mobility and automobile manufacturing. This MoU with JETRO opens doors for Indian startups to explore the vibrant Japanese business ecosystem.”

Mr. Takashi Suzuki, Chief Director General, JETRO India, said,“Maruti Suzuki exemplifies the successful collaboration between India and Japan. This partnership aims to strengthen our innovation bridge, foster new business ties, and drive sustainable growth for startups in both countries.”

About Maruti Suzuki’s Innovation Programs,In alignment with the Government of India’s Startup India initiative, Maruti Suzuki has created four innovation formats—Accelerator, Incubation, Mobility Challenge, and Nurture. These programs offer direction, mentorship, funding access, and strategic support to help startups develop impactful solutions in the mobility and automotive sectors.

About JETRO,The Japan External Trade Organization (JETRO) is a government-affiliated agency committed to enhancing trade and investment between Japan and the world.