Massey Ferguson Opens Agrispace in Beauvais

Massey Ferguson unveils Agrispace, a farmer-focused customer experience center in Beauvais, France.

Beauvais, France - Massey Ferguson., an agricultural machinery company and a brand of AGCO, has launched the Agrispace, a new farmer-first customer experience center in Beauvais, France.

Mr. Thierry Lhotte, Vice-President and Managing Director Massey Ferguson Europe & Middle East, said, “This new 2,800 m² world-class Customer Experience Center is located at the heart of the Massey Ferguson Campus in Beauvais, France, illustrating its position as the Home of Massey Ferguson. Farmers must feel at home when they are at the Agrispace, it has to become a sort of place to live for them. We also aim to make it available to a wider public with the educational goal to make farming and farm machinery challenges accessible to a wider audience.”

Agrispace offers meeting rooms, exhibits, a shop, restaurant, and a museum celebrating Massey Ferguson’s 175+ years of "Born to Farm" history. Agrispace offers interactive exhibits showcasing Massey Ferguson’s global impact. Visitors can also enjoy guided tours of the Beauvais manufacturing facility, where award-winning tractors are made, and hands-on machine experiences on-site.

Mr. Jerome Aubrion, Director Marketing Massey Ferguson Europe & Middle East, said, "We are incredibly proud and excited to announce the completion of the first phase of Massey Ferguson’s Agrispace. The exhibits highlight our commitment to helping farmers tackle their toughest jobs. The entire line of products and services we bring to farmers can be found under one roof, at a location where it all began for us in Beauvais back in 1960. Here, the past and our future converge beautifully."

During the ramp-up phase, Agrispace and factory tours will be available only to farmer groups organized by local dealers. Starting June 2025, Agrispace will be open to the public with free access to exhibits, the museum, shop, and restaurant. Factory tours will require dealer registration.