Montra Electric Launches India’s First EV Super League

Chennai- Montra Electric is TI Clean Mobility's electric three-wheeler brand, the innovative EV brand from the Murugappa Group, it presents the Montra Electric Super League (MSL) an event for auto drivers. Co-powered by Chola Finance, this exciting league brings the thrill of the IPL to the streets with 10 dynamic teams, each featuring 17 dedicated Super Auto Riders.

The MSL is an electrifying competition with 10 teams, each consisting of 17 outstanding auto drivers, known as ‘Super Riders.’ This league challenges the three-wheeler community to embrace electric vehicles (EVs) by pushing their limits, proving that EVs can exceed 300 kilometers in a day. With 170 Super Riders, including women, from across India, the team covering the most kilometers wins, showcasing the true potential of EVs.

Mr. Roy Kurian, Business Head, Montra Electric Last Mile Mobility said, "Through the Montra Electric Super League, we aim to demonstrate the extraordinary capabilities of our Super Autos and showcase our firm commitment to improving the lives of our Super Riders."

Mr. Aman Sharma, President & Business Head - Vehicle Finance, from Chola Finance said “We are delighted to partner with Montra Electric in bringing forth this first ever Super League Tournament for auto drivers. We are also happy to announce Chola’s Super Dream Children Education program to the finalists of the tournament. Chola is also actively working on innovative financing solutions for customers, in order to make the ownership of a Montra Electric Super Auto easier for them, which is also in line with our continuous endeavour in enabling our customers to Enter a Better Life.”

Mr. Piyush Pandey, Head of Marketing, Montra Electric said, "We are excited to see our Super Riders embrace this challenge and feel the pride in what they are achieving. They have some extraordinary stories which needs to be told”.

The Montra Electric Super League (MSL) is a competitive event designed to motivate and reward auto drivers. Each kilometer driven by the top 14 riders of each team counts as one run, with extra runs earned through referrals, live bookings, and customer testimonials. Teams advance through matches based on total points, leading to the quarter-finals, semi-finals, and grand finale.

Chola Finance, part of the Murugappa Group, has pledged lifelong education for the children of up to 68 Super Riders who reach the finals, underscoring the league's commitment to uplifting auto drivers. The MSL began on July 5th and will conclude in early September with a grand finale at the Montra Electric factory in Chennai. The winners will be honored and see the manufacturing process of their Montra Electric Super Autos.

Through substantial prizes and educational support, the MSL is more than just a competition it's a catalyst for change, promoting sustainable mobility and empowering India’s auto drivers.

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