Mr. Angelo Noronha Appointed as President & CEO of Yokohama-ATG

Starting January 2025, Angelo Noronha will lead Yokohama-ATG, enhancing its global presence in off-highway tire solutions for agriculture, forestry, and industrial sectors.

Hiratsuka, Japan – Yokohama-ATG., a OHT Division of Yokohama Rubber co. Ltd, has appointed Mr. Angelo Noronha as President and CEO of Yokohama-ATG (Y-ATG), effective January 1, 2025. Noronha, who has been with the company for over 15 years, currently serves as President of Global Aftermarket Sales.

Mr. Nitin Mantri, Co-Chief Operating Officer of YRC, said, "Noronha’s extensive industry experience and contributions. He stated that Noronha’s strategic approach and understanding of the business would support Y-ATG in achieving its objectives as a customer-focused and adaptive organization."

Y-ATG is a global leader in designing and producing off-highway tires for industries such as agriculture, forestry, construction, earthmoving, mining, ports, and industrial operations. Its portfolio features well-known brands like Alliance, Galaxy, and Primex, offering products customized to meet the specific needs of various sectors.

The Alliance brand has been a trusted name in agriculture and forestry for over 70 years, offering a diverse range of tires to meet various needs. Galaxy specializes in construction and earthmoving applications, providing durable tire solutions designed to withstand tough operational conditions.

Y-ATG’s product portfolio includes over 4,000 SKUs, catering to both aftermarket and OEM applications. Backed by a strong distribution network, the company ensures reliable delivery and after-sales services in more than 120 countries. With this leadership transition, Y-ATG is committed to maintaining its focus on delivering high-quality tire solutions and strengthening its global presence in the off-highway tire market.