MV Agusta Unveils New Brutale at EICMA 2025

Varese, Italy- MV AGUSTA Motor S.p.A., a motorcycle manufacturer, has announces the dawn of a new era for the Brutale. The next generation of the world’s most iconic naked motorcycle will make its global debut at EICMA 2025, before arriving on the market in 2026 a milestone year that celebrates the 25th anniversary of a model that, since 2001, has redefined the naked category and become a symbol of style, engineering, and passion.

This new Brutale pushes the legend forward: more powerful, more refined, and more exhilarating than ever, it represents MV Agusta’s vision taken “Beyond Pure Performance.”

The new Brutale combines power and performance with design, riding emotion, and exclusivity, offering exhilarating engineering that translates into pure riding pleasure. Its design language transcends trends while remaining true to the iconic Brutale style, and above all, it is crafted to create an authentic rider connection transforming the motorcycle into a true extension of its rider.

Evolved and modern yet faithful to its timeless Brutale aesthetics—long regarded as the Porsche 911 of motorcycles—the new Brutale sharpens its DNA with aggressive lines, refined proportions, and a commanding presence that exudes both power and elegance.

New Brutale lies the 950 three-cylinder EVO platform, a radical evolution delivering increased power and torque, smoother throttle response for vigorous yet manageable acceleration, and enhanced refinement and reliability—perfectly embodying MV Agusta’s unique interpretation of performance.

Completely redesigned from the ground up, the new chassis combines a reinforced frame and swingarm, revised geometry, optimized ergonomics, and advanced suspension and braking systems to provide stability, precision, comfort, and unmatched control both on road and track.

Built with new production processes and rigorous quality control, the new Brutale is engineered for lasting durability and comes with a 5-year standard warranty, underscoring MV Agusta’s commitment to reliability and customer trust.

A clearer and more intuitive HMI, together with the updated MV Ride app, creates a seamless digital hub for personalization and connectivity while ensuring that once in motion, the rider’s focus remains fully on the road—leaving space only for emotion and adrenaline.

Mr. Luca Martin, CEO, MV Agusta Motor, said, “When it launched in 2001, the Brutale redefined the naked category, instantly becoming an icon. Today, 25 years later, we celebrate that revolution with a new generation. It doesn’t just return—it evolves. More powerful, refined, and thrilling than ever, yet faithful to its soul: designed by riders, for riders. An icon made in Italy, ready to inspire motorcyclists worldwide for the next 25 years.”

The new Brutale will be revealed on November 3, 2025, and presented at EICMA 2025 in its exclusive Serie Oro version, ahead of its 2026 market launch.

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