Riyadh, Saudi Arabia – MYCRANE., a crane equipment company, has appointed Aziz Amri as Director of Sales and Marketing for the Kingdom of Saudi Arabia (KSA), strengthening its commercial leadership as it accelerates expansion across the Gulf region.
Based in Riyadh, Amri will lead market strategy and commercial operations for both the MYCRANE rental platform and MYCRANE Trading division in Saudi Arabia. His role will focus on supporting the Kingdom’s construction and industrial growth initiatives in line with Saudi Vision 2030.
The appointment follows the induction of Sudheesh Mohan as Head of Sales and Marketing in 2025. Mohan leads commercial operations at MYCRANE Trading’s Dubai headquarters, driving customer engagement, inventory procurement, and overall sales strategy for the trading division.
Amri brings extensive international experience in OEM and heavy equipment leadership, having held senior positions across North America, Asia, and the MENA region. His career includes key roles with SANY Canada, SANY International, Electromag-Graybar, and EBI Electric, where he led go-to-market strategies, dealer network development, brand positioning, and revenue growth initiatives in competitive industrial markets.
Mr. Andrei Geikalo, Founder and CEO of MYCRANE, said, “Amri’s global OEM background and structured commercial expertise will help accelerate the company’s growth trajectory in Saudi Arabia.”
Saudi Arabia remains a strategic market for MYCRANE, underpinned by major infrastructure and industrial investments. The company recently expanded its regional footprint with the launch of MYCRANE Trading’s Jebel Ali facility in Dubai and the arrival of its first physical inventory in January 2026.
The leadership appointments form part of MYCRANE’s broader strategy to deliver integrated crane procurement solutions, combining digital rental access with structured equipment trading operations across key growth markets.
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