New Holland Appoints Keith O’Brien Tractors as Dealer

County Mayo, Ireland – New Holland Agriculture., a brand of CNH Industrial and a farm machinery manufacturer, has appointed Keith O’Brien, trading as O’Brien Tractors, as its new authorized dealer for County Mayo and North Galway. The appointment strengthens the brand’s footprint in the northwest of Ireland, ensuring farmers in the region have improved access to its full range of machinery, genuine parts and aftersales services.

Based in Bohola, O’Brien Tractors brings extensive industry experience and a strong customer-focused approach. The dealership’s addition reflects New Holland’s continued investment in locally rooted partners who understand the evolving needs of modern agriculture and can provide dependable sales and service support.

Mr. Keith O’Brien, owner of O’Brien Tractors, said, “We are delighted to be appointed as a New Holland dealer for Mayo and North Galway. The partnership allows us to further develop our business by offering customers innovative and reliable machinery, supported by comprehensive parts and service backup.”

Mr. David Rapkins, CNH Business Director UK and ROI, said, “The team’s experience and local knowledge, noting that Keith and his team have long supported the agricultural machinery sector in the region. The appointment reinforces New Holland’s dealer network and ensures customers in the northwest continue to receive high standards of support and expertise.”

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