New Holland Partners with CMC Agri in Tanzania

Turin, Italy – New Holland Agriculture., a brand of CNH Industrial N.V., and an agricultural machinery manufacturer, has announced the appointment of CMC Agri Limited., as its official distributor in Tanzania, reinforcing the brand’s commitment to delivering high-quality agricultural solutions and customer service in the region. The partnership aims to strengthen mechanization and boost productivity for farmers across the nation.

Under this collaboration, New Holland will supply its comprehensive portfolio of tractors and harvesting solutions tailored to local farming needs. These include the TT Series tractors that balance power and economy, TD Straddle tractors suited for diverse applications, and the TS6 and 10S Series designed for land preparation, cultivation, and haulage. The brand will also offer high-horsepower tractors to maximize efficiency, as well as the TC Series combine harvesters, engineered for dependable performance in mixed and small-scale farming conditions.

Mr. Ozkan Eren, New Holland’s Business Director for the Middle East & Africa, said, “Our long-standing commitment to agriculture in the country continues, and we want to ensure New Holland remains the number one brand here. With CMC Agri as our new partner, we are confident farmers will benefit from the best products and support.”

Mr. Antony Haji, Managing Director of CMC Commercial Ltd., said, “New Holland’s reputation for innovation, reliability, and performance perfectly aligns with our mission to empower Tanzanian farmers. We are investing in training, facility upgrades, and service expansion to ensure every New Holland owner enjoys a premium experience. We are proud to carry forward the legacy of trust New Holland has built in Tanzania over decades.”

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