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Norton Atlas Rolls Out from TVS Hosur Plant

Business |Investment

Norton Motorcycles has rolled out the first Atlas adventure motorcycle from TVS Motor Company's Hosur facility. Designed in the UK and built in India, the Atlas will be launched globally next month.

492 views | Date: June 25, 2026

Norton Atlas Rolls Out from TVS Hosur Plant

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Hosur, India -Norton Motorcycles Limited, the British premium motorcycle manufacturer owned by TVS Motor Company Limited, has rolled out the first Norton Atlas motorcycle from TVS Motor Company's manufacturing facility in Hosur.

The rollout marks Norton's return to the middleweight adventure motorcycle segment, with the Atlas and Atlas GT set for a global launch next month and sales expected to begin later in the third quarter of 2026.

The Norton Atlas is powered by a 585cc parallel-twin engine and has been designed and engineered in the United Kingdom while being manufactured in India for global markets.

Mr. K. N. Radhakrishnan, Director and Chief Executive Officer, TVS Motor Company Limited, said, "The first Atlas roll-out at Hosur combines British design and engineering excellence with Indian manufacturing capability, creating a motorcycle for customers worldwide."

Mr. Richard Arnold, Chief Executive Officer, Norton Motorcycles Limited, said, "The Atlas carries forward Norton's adventure motorcycling heritage while delivering modern performance and technology for riders around the world."

The Atlas will be introduced in India later this year through TVS Motor Company's premium retail network, TVS Paddock.