Norton Motorcycles marks a new era with global expansion plans

Norton unveils 6 new products in 3 years, targets sales growth via partners in USA, Germany, France, Italy, India, and introduces new global leadership team.

West Midlands, England- The Norton Motorcycle Co. Limited., part of the TVS Motor Company., announced its strategy for global expansion. Aims to roll out six new models over the next three years, with product launches starting next year. Norton's international expansion will initially target markets such as the USA, Germany, France, Italy, and India. 

TVS Motor has pledged £200 million (INR 21 billion)for new product development, facilities, research, and quality engineering at Norton. 

At the Goodwood Festival of Speed, members of Norton’s senior leadership team Mr. Sudarshan Venu, Dr Robert Hentschel and Mr. Richard Arnold shared the vision of the brand and discussed how Norton is now perfectly placed to expand globally. 

Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said, “Our vision, commitment and investment into the Norton brand is entering an exciting phase. We look forward to sharing that with motorcyclists across the world.” 

At the renowned Goodwood Festival of Speed, Sudarshan Venu outlined the expansion of Norton Motorcycles’ senior leadership team, as well as the investment in the company. 

Appointments include Mr. Richard Arnold, Norton Executive Director, former CEO of Manchester United Football Club and Dr Robert Hentschel, Executive Director & CEO, of Norton Motorcycles. Bringing together the right people has put Norton in the best position to capitalise on its growth. 

Thanks to TVS’s investment, Norton's R&D has been revitalized at its advanced facility in Solihull, UK. This effort has led to innovations like the One of One V4SV, inspired by Steve Hislop’s legendary ‘White Charger’ that dominated the Goodwood Hillclimb. 

Dr Robert Hentschel, Executive Director & CEO, said, “The investment in research and development and leadership has us positioned to take six exciting products to countries across the world, with world class quality and scale, spelling another epoch of success in the Norton story. Our focus on design, drivability and details will maximise the exciting opportunity for Norton as well as for those new customers that choose one of our motorcycles.” 

This year, Norton Motorcycles completes its commitment to NMUL customers with a £2.3 million investment in developing, manufacturing, and re-engineering Commando and V4 platforms. Fulfilling these orders marks the closure of a significant chapter, allowing Norton to focus entirely on its future. 

Mr. Richard Arnold, Executive Director, said, “Norton’s heritage is vast, and plays a key part in our development as a global brand. It’s important for us to prioritise our customers, both in the present and the future. Not only with new bikes but also with every touch point of the Norton experience.  The products currently in testing and development are incredibly exciting. Bikers around the world will love to ride them and love to own them, I am looking forward to expanding their availability to local dealers in new territories and connecting with bikers to share the Norton journey.”