Stuttgart-Zuffenhausen, Germany - Porsche AG, a luxury manufacturer of high-performance sports cars, SUVs, and sedans, appointed Florian Laudan as its new Vice President of Communications, strengthening the company’s leadership team in corporate communications.
Florian Laudan, 53, will join Porsche AG as Vice President of Public Relations, Press, Sustainability and Politics on April 7, 2026. He will replace Dr. Sebastian Rudolph, who has been leading Corporate Communications at Volkswagen AG since January 1, 2026. Before this appointment, Laudan was serving as Senior Vice President for Corporate Communications and Marketing at ZF Friedrichshafen AG.
Dr. Michael Leiters, Chairman of the Executive Board of Porsche AG, said “Florian Laudan is a communications professional with many years of industry expertise and extensive international experience. He has the ideal skills to guide Porsche confidently through the current transformation process in terms of communications”
Florian Laudan has held several leadership positions at Mercedes-Benz Bank AG and Daimler Truck AG, building strong international experience over the years. He spent several years in India and Japan with Daimler Truck Asia, where he served as Head of Communications. Later, he moved to the company’s headquarters and took charge as Head of PR and Internal Communications for Trucks and Buses. In 2022, he joined ZF Friedrichshafen AG to lead Communications for its Commercial Vehicle Division, and in 2024, he was promoted to Senior Vice President of Corporate Communications and Marketing.
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