PURE EV Partners with Arva Electric to Expand Footprint in Middle East and Africa

PURE EV will export its ecoDryft and eTryst X electric motorcycles to the Middle East and Africa, supplying an initial batch of 50,000 units.

Hyderabad- PURE EV., an electric two-wheeler manufacturer, today announced a strategic partnership with Arva Electric Vehicles Manufacturing LLC., a subsidiary of Clarion Investment LLC. This collaboration aims to enhance the distribution and sales of electric motorcycles and bring sustainable mobility options to consumers across the Middle East and African regions. 

PURE EV will supply Arva Electric with an initial batch of 50,000 units of its flagship models - the ecoDryft and eTryst X over the next couple of years. Following this initial phase, the supply is expected to increase to 60,000 units annually, solidifying PURE EV's presence in these emerging markets.

Dr. Nishanth Dongari, Founder and Managing Director of PURE EV said, “Our commitment to innovation and user experience ensures that we provide market-ready offerings and meet the growing demand for electric mobility solutions. This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction, marking a significant step towards expanding our footprint in Middle East and African markets. By leveraging our strengths and capabilities together with Arva Electric, we are poised to make a significant impact on the electric vehicle landscape globally.”

Mr. Aniyan Kutty, Managing Director, Arva Electric Vehicles Manufacturing LLC said, “We are pleased to partner with PURE EV, as their expertise in R&D and cutting-edge technology helps in building efficient and reliable 2W products. Both the companies are committed to promoting eco-friendly mobility solutions with an aim to reduce carbon emissions and support environmental sustainability in these regions.”

The UAE electric two-wheeler (E2W) market is projected to grow at a CAGR of 9.11% from USD 29.97 million in 2023 to USD 60.19 million in 2031, driven by the growing demand for electric motorcycles, rising gasoline prices, and improved vehicle efficiency. PURE EV, the only Indian electric motorcycle brand homologated in the Middle East, will protect its intellectual property and support its market expansion. The UAE government plans to offer incentives and subsidies for electric vehicle purchases, while PURE EV will also partner with Arva Electric to provide technology and distribution expertise.