Seco Tools India appoints a new VP of Brand, Marketing, and Communication

Ms. Hanna Lye as VP of Brand, Marketing, and Communication, bringing extensive experience in branding and marketing from Epical, Ericsson, Telenor, and IBM.

Pune- Seco Tools India (P) Ltd., an Industrial Machinery Manufacturer, has announce the appointment of Ms. Hanna Lye as the new Vice President of Brand, Marketing, and Communication. In her new role, Lye will report directly to Stefan Steenstrup, President of Seco, and will also join the Seco Management Group.

Hanna Lye, with an MBA from the University of Stockholm, she brings extensive experience in strategic brand and marketing management, having previously served as EVP Marketing and Communication at Epical, where she led a successful rebranding initiative. Lye has also held senior roles at Ericsson, Telenor, and IBM. In her new role, she will focus on enhancing Seco’s global brand, advancing digital marketing strategies, and ensuring consistent brand identity across all communications.

Mr. Stefan Steenstrup, President Seco, said, “With her extensive background in leading communication and marketing teams as well as her commitment to driving results make Hanna a valuable addition to the team. I am confident that her knowledge and leadership will contribute significantly to our continued success.”