SML Isuzu partners with Falcon Group to Launch First UAE Dealership

SML Isuzu and Falcon Group have partnered to open a new dealership in Dubai, marking a key step in SML Isuzu’s global expansion.

Chandigarh- SML ISUZU Ltd., a commercial vehicle manufacturer, has partnered with Falcon Group to open its first dealership in Dubai, UAE. This new venture marks a major step in SML Isuzu's strategy to boost its global presence and enhance its export business.

The Falcon Group, a prominent business with expertise across the automobile, oil & gas, aerospace, and hospitality sectors in the UAE, GCC, Africa, and Europe, is the perfect partner for SML Isuzu’s entry into the UAE market. With its robust dealer network and deep market knowledge, the Falcon Group will be instrumental in enhancing SML Isuzu’s regional presence.

The Letter of Agreement (LOA) was signed by Mr. Prashant Kumar, Chief General Manager of Marketing at SML Isuzu, and Mr. Feras Nabhan, Chairman of the Falcon Group. The signing ceremony was attended by key executives from both organizations, including Mr. Manoj Handoo, Head of Exports Business at SML Isuzu, and Mr. Shashi Nair, Manager of Business Development at the Falcon Group.

Mr. Prashant Kumar, Chief General Manager of Marketing at SML Isuzu said, about the partnership, highlighting its potential to boost customer engagement and market share in the UAE. He extended his best wishes for a successful collaboration, anticipating it will foster long-term relationships and strengthen SML Isuzu’s global market presence.

This partnership with Falcon Group is a key element of SML Isuzu’s international expansion strategy. Entering the UAE market not only extends SML Isuzu’s reach but also paves the way for future growth and success on the global stage.