Swaraj Tractors Renews Partnership with MS Dhoni as Brand Endorser

Mohali - Swaraj Tractors., an agricultural machinery brand under the Mahindra Group, has announced the continuation of its partnership with cricket icon and farmer MS Dhoni. This renewed association reflects the brand's deep-rooted commitment to supporting Indian farmers with modern, user-friendly solutions and resonates strongly with the farming community.

Since first joining hands with Swaraj in June 2023, MS Dhoni has become more than just a brand ambassador, he is also a dedicated user and farmer himself. His real-life involvement in agriculture and his influence across generations have made him a powerful voice for the brand, especially among young and progressive farmers.

Dhoni’s journey in farming has enhanced his role as a relatable figure for Swaraj’s core audience. His endorsement has encouraged many farmers to adopt new technologies and modernize their practices, aligning with Swaraj's mission of making farming more efficient and sustainable.

Mr. Gaganjot Singh, CEO of the Swaraj Division at Mahindra & Mahindra Ltd., said, “We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspiring the next generation to adopt advanced mechanization solutions.”

MS Dhoni, said, “Farming is not just a passion for me - it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers’ lives and contribute to the progress of Indian agriculture.”

As part of the ongoing collaboration, MS Dhoni will be featured in Swaraj’s marketing campaigns, showcasing the brand’s latest tractor models and smart farming features. These campaigns are designed to strengthen Swaraj’s connection with farmers across India while reinforcing its commitment to innovation and reliability.

With this renewed partnership, Swaraj Tractors reaffirms its dedication to the farming community, supporting those who are the backbone of the nation’s growth and prosperity.