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Tata Motors partners with HDFC Bank to offer seamless digital financing solutions for commercial vehicle customers, enhancing accessibility through the Online Sales Platform and Tata e-Guru app.
Date: December 8, 2023Mumbai- Tata Motors Limited., commercial vehicle manufacturer, has joined forces with HDFC Bank, the country's largest private sector bank, in a landmark Memorandum of Understanding (MoU). This collaboration aims to provide enticing digital financing solutions for Tata Motors' commercial vehicle customers, representing a significant stride in bolstering the accessibility of financial services.
Through this partnership, Tata Motors customers can seamlessly access HDFC Bank's vehicle financing solutions via Tata Motors' Online Sales Platform and the innovative Tata e-Guru mobile application. This integration of financial services into the digital ecosystem ensures a streamlined process, enabling customers to choose their preferred financier based on their requirements.
Mr. Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors, said that "As a customer-centric company, we are delighted to welcome HDFC Bank on board Tata Motors' Online Sales Platform and e-Guru, providing our customers with easy and flexible financing options. This partnership aligns with our commitment to enhancing customer experience through innovative digital solutions. By integrating HDFC Bank's expertise and reach, we aim to empower our customers with a range of financial choices that suit their unique needs. This collaboration is a crucial step in our commitment to driving excellence in both product offerings and customer service."
Mr. Balaji Varma, Executive Vice President, Commercial Vehicle Group, HDFC Bank, said that "We are pleased to partner with Tata Motors to offer attractive digital financing solutions to their commercial vehicle customers. Our solutions are meticulously customized to meet the diverse requirements of customers, ensuring a tailored and seamless vehicle buying experience. We appreciate that the ease of accessibility for vehicle financing is immensely beneficial for customers, and we're committed to enhancing the vehicle financing experience."
This strategic alliance encompasses all commercial vehicles offered by Tata Motors, including buses, trucks, small commercial vehicles, and pickups. Tata Motors remains dedicated to understanding and meeting the evolving needs of its customers. The company consistently engages with its customers to assess their requirements, not only in terms of products and services but also from a financial assistance perspective.
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