Tata Motors Launches Adventure X Persona for Harrier & Safari

Mumbai- Tata Motors limited., an SUV manufacturer, has announced the launch of the All-New Adventure X Persona in its flagship SUVs the Tata Harrier and Tata Safari. This new persona brings together the perfect blend of adventure, performance, and premium features, offering customers enhanced value and a gateway to a bold and versatile lifestyle. Packed with segment-first and segment-leading features, the Adventure X Persona includes ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco). With this launch, Tata Motors has elevated the appeal of the Harrier and Safari line-up by making the range more intelligent, cohesive, and value-rich than ever before. The portfolio now features a refined persona structure, feature-packed variants, and fresh colour options to cater to the needs of today’s SUV buyer. Additionally, the introduction of the new Pure X Persona adds further appeal, offering customers an enhanced value proposition at a highly accessible point within the line-up. 

Introducing the Adventure X, the most feature-loaded persona yet in the Tata Harrier and Safari line-up designed for those who crave performance, presence, and pure SUV capability.

Engineered on the robust OMEGARC architecture, derived from Land Rover’s legendary D8 platform, and powered by the 2.0L KRYOTEC diesel engine, the Harrier and Safari Adventure X deliver an exhilarating, performance-driven drive that’s ready for any terrain. 

With their bold, upright stance, high-set bonnet, and elevated driving position, both SUVs embody the essence of a true SUV. The Harrier turns heads with its R17 Titan Forged Alloys and signature mascot on the doors, while the Safari commands attention with R18 Apex Forged Alloys and its own distinctive emblem a nod to its iconic legacy fused with modern sophistication.

Rugged on the Outside. Refined Within.

Crafted for the modern explorer, the Adventure X personas are available in two unique interior themes:

• The Safari Adventure X features Adventure Oak interiors with tan oak-inspired leatherette and a sculpted dash a perfect blend of comfort and craftsmanship.
• The Harrier Adventure X embraces its rugged roots with Onyx Trail interiors, pairing premium black leatherette seats with rich tan accents to bring out its adventurous spirit.

A Smarter, Sharper Line-Up

With the launch of Adventure X, Tata Motors has also redefined the entire Harrier and Safari range making it smarter, more intuitive, and better aligned with the needs of today’s SUV enthusiasts. Whether you prioritize cutting-edge technology, standout design, or off-road capability, there's now a Harrier or Safari tailored just for you. 

At the forefront of this evolution is the Adventure X persona the boldest expression of the SUV yet, offering iconic design, enhanced off-road readiness, and a premium, feature-rich experience. 

Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, "The Harrier and Safari have always stood for more than just mobility they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era one that champions individuality, precision-crafted design, and intelligent capability all while offering more value per car. Designed for those who seek authenticity, capability, and expression in equal measure, the Adventure X is positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined, and value-rich than ever before in the high SUV space.”

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