Tata Motors launches its Mid - SUV Curvv

Bengaluru- Tata Motors Limited., an an automotive manufacturer, has unveiled the Tata Curvv, a revolutionary SUV Coupe, with an introductory price starting at ₹9.99 lakh*. Entering the fast-growing mid-SUV segment, the Curvv breaks away from the traditional boxy SUV designs, offering a sleek, aspirational body style that sets it apart. 

The Curvv comes with three powerful engine with an Advanced Dual Clutch Automatic Transmission. With the powerful new Hyperion gasoline direct injection engine, 1.2L Revotron petrol engine and the new 1.5L KryoJet diesel engine with the segment’s first Dual Clutch Transmission in Diesel, the Company is giving the consumers a good mix of options to choose from, each suited to their unique needs.  

Safety and innovation are at the heart of the Curvv, with best-in-class safety features and segment-first technologies. Available in six stunning colors-Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey, and Opera Blue-the Curvv is offered in Accomplished, Creative, Pure, and Smart personas, catering to different lifestyles. 

Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd., “Launch of the Tata Curvv is a significant leap towards automotive excellence as it brings to India a new SUV Coupe body style that has so far been recognized globally and has only been available in premium categories. True to our DNA of always introducing segment defining products, the Curvv is currently the most unique offering in the Mid-SUV segment and successfully embodies our commitment to innovation in design and technology. The recently launched Curvv.ev has received a great response and the customers have been enamoured by the its design and style, coupled with the high-end features on offer. Furthermore, the first in industry EV and ICE price parity has also positively impacted their sentiments. The introduction of the Curvv further enhances our SUV portfolio as a comprehensive Mid-SUV product with multiple powertrains, several first in segment features, a brand new capable architecture - ATLAS and Level 2 ADAS. To sweeten the package, we have priced the Curvv extremely attractively, across all variants, making it irresistible for all consumer needs. We are excited to launch this car into the market today and are confident that our customers will enjoy this differentiated offering.” 

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