TKM Wins CSR Times Award for Swachh Bharat Efforts in Raichur

Toyota Kirloskar Motor has received the CSR Times Award 2024 for its ABCD initiative in Raichur, Karnataka, recognizing its efforts in enhancing sanitation and hygiene in schools.

Bangalore- Toyota Kirloskar Motor., has been awarded the CSR Times Award 2024 in the ‘Swachh Bharat’ category for its impactful ABCD (A Behavioural Change Demonstration) initiative in Raichur, Karnataka. This recognition highlights TKM’s dedication to enhancing sanitation, health, and hygiene in the region.

The CSR Times Award 2024 ceremony was held at the Darbar Hall, Raj Bhawan, Goa, with notable guests including Chief Minister Shri Pramod Sawant, Shri Shripad Yesso Naik, and Shri Puneet Kumar Goel. This prestigious award recognizes outstanding corporate social responsibility efforts. Toyota Kirloskar Motor was honored for its ABCD program in Raichur, Karnataka, which improved sanitation, health, and hygiene in 100 government schools through training, supplies, and community engagement.

Mr. Vikram Gulati, Country Head and Executive Vice President, Corporate Affairs and Governance, Toyota Kirloskar Motor said, “At TKM, we are honoured to receive the CSR Times Award 2024, under the ‘Swachh Bharat’ category. This award is a testament to Toyota’s unwavering commitment to creating a sustainable future through impactful corporate social responsibility initiatives. We believe that true growth is deeply connected to societal progress. Our focus has always been on driving positive behavioural changes, particularly through our child-to-community approach, ensuring long-lasting impact. By engaging closely with communities, we tailor our programs to meet their unique needs and challenges, with sustainability at the core. Our efforts in Raichur, aimed at improving sanitation and hygiene, reflect our dedication to enhancing the quality of life in communities. We are thankful to be recognized for our contributions to the Swachh Bharat mission and remain dedicated to driving positive change.”

Launched in 2015, Toyota Kirloskar Motor's ABCD Program, aligned with 'Swachh Bharat Abhiyan,' has significantly improved sanitation and hygiene in schools and communities. After its success in Ramanagara, it expanded to Raichur and now includes a refresher program in Ramanagara. TKM's CSR efforts also earned accolades at the CII-ITC Sustainability Awards and the CII GreenCo Gold Rating. Their CSR strategy focuses on community empowerment and environmental enrichment, guided by continuous improvement principles and addressing national priorities.