Tresa Motors appoints its Chief Design Officer

Bangalore- Tresa Motors., a commercial electric vehicle provider, today announced the appointment of Edmund Spitz as Chief Design Officer, reporting directly to Rohan Shravan, Founder CEO and CTO. Mr. Spitz will lead design teams at Tresa who spans a a decade of global transportation design experience from companies such as BharatBenz, Daimler Trucks North America, and SAIC Innovation Centre.

Edmund Spitz, Chief Design Officer, Tresa Motors said, “I am thrilled to join Tresa at this exciting time of India’s EV revolution. India is at a tipping point, with the potential to become a global EV powerhouse. My vision for Tresa Motors is to disrupt the commercial vehicle market with a focus on agility: allowing us to change quickly with the evolving needs of the market and the consumer. We will evaluate the entire chain of how a commercial vehicle is put together and incorporate our additional capabilities in robotics, AI, and 3D imaging, in order to build a more efficient truck. Lastly, we aim to enhance the user experience of the operators of commercial vehicles, an under-addressed market today, through thoughtful design and engineering solutions. My design philosophy is Functional Minimalism, which lends itself well to the commercial vehicle space because trucks are ‘function first’ vehicles.”

Mr. Spitz holds a Masters in Transportation Design Management from Institut Superieur de Design, France, has an industrial experience through his tenure at Daimler Truck, where he rotated through key design roles at BharatBenz in Chennai, India, FUSO in Yokohama, Japan, and Freightliner Trucks in Portland, Oregon. Notably, he was instrumental in setting up the BharatBenz design studio in Chennai in 2012 as the Creative Head of Studio, where he designed a range of light to heavy-duty commercial vehicles during his time there.

Mr. Spitz was most recently Head of Transportation Design at Strate School of Design’s Bangalore campus. Prior to that, he led a team of designers at the SAIC Innovation Centre in San Jose, California, focused on developing Driverless Mobility solutions and experiences for Level 5 autonomy.

Rohan Shravan, Founder CEO & CTO, Tresa Motors commented, “I am delighted to welcome Edmund Spitz to Tresa Motors as Chief Design Officer. Edmund brings a wealth of commercial vehicle design experience in both India and abroad, leading teams that designed market-changing vehicles that have been especially impactful in India.”

Recently Tresa Motors introduced its first electric truck the Model V0.1, built on its Axial Flux Motor Platform: FLUX350 in July, 2023

About Tresa Motors

Tresa Motors, India’s first OEM manufacturer of medium and heavy electric trucks, is based out of Bangalore. Founded by Rohan Shravan and Ravi Machani in 2022, Tresa’s core competencies are in industrial design, electric powertrain and battery related technologies. It currently is developing electric trucks in the 18T-55T GVW segment and unveiled its first vehicle, the Model V0.1 on 3rd July 2023.

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