Casablanca -TVS Motor Company., has launched the Apache RTR 310 in Morocco, marking its entry into Africa’s premium motorcycle segment. The move reflects the company’s strategy to expand its global footprint and introduce performance-focused motorcycles in high-growth markets.
The Apache RTR 310 is built on TVS Racing’s “Track to Road” philosophy, combining racing technology with everyday usability. The motorcycle is designed to deliver strong performance, agility, and advanced rider-focused features.
TVS Motor serves over 6.5 million customers across global markets, including Colombia, Mexico, ASEAN countries, Europe, and South Asia. The launch in Morocco highlights the company’s focus on strengthening its presence in international markets.
Mr. Rahul Nayak, Senior Vice President – International Business, TVS Motor Company, said, “the introduction of the Apache RTR 310 marks a significant milestone in the company’s global journey. He noted that Morocco is a key market in Africa and the launch reflects growing demand for premium performance motorcycles in the region.”
Morocco’s two-wheeler market has witnessed strong growth, particularly in the mid-capacity segment. The Apache RTR 310 is positioned to meet this rising demand with its performance-oriented design and technology.
Mr. Omar Messaoudi, Managing Director, Motorsport Maroc (Hindi Motors), said, “the motorcycle offers a balance of track performance and everyday usability. He also highlighted the company’s focus on enhancing its service network to deliver a consistent ownership experience.”
The motorcycle comes equipped with features such as cruise control, dynamic LED headlamps, a bidirectional quickshifter, and race-tuned stability control. It also includes multiple ride modes, cornering ABS, traction control, and a 5-inch TFT display with navigation and voice assist.
Additional highlights include a lightweight aluminium subframe, tyre pressure monitoring system, and a reverse-inclined DOHC engine.
With this launch, TVS Motor aims to strengthen its position in the premium motorcycle segment in Africa by offering a combination of performance, technology, and design.
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