Ultraviolette Appoints Abhijit Singh Brar as Head of Marketing

Bengaluru, India- Ultraviolette Automotive Private Limited., has appointed Abhijit Singh Brar as its new Head of Marketing. The appointment comes as the electric two-wheeler manufacturer plans to expand its product portfolio and strengthen its presence in domestic and international markets. In his new role, Brar will lead brand positioning, product launch strategies, and customer demand generation initiatives.

Brar brings more than 20 years of experience in marketing, brand development, and business strategy across the automotive, consumer goods, and real estate industries. He previously spent over eight years at Royal Enfield, where he helped develop the company's marketing operations and managed international marketing activities across several regions.

During his time at Royal Enfield, Brar worked on global product launches and international expansion across Europe, North America, Australia, Latin America, and Southeast Asia. He also contributed to the company's entry into new markets, including South America and Southeast Asia.

Before joining Ultraviolette Automotive, Brar held senior marketing and business strategy positions at Lodha. His earlier professional experience also includes roles at Bacardi and Diageo, where he worked in brand strategy, customer engagement, and commercial management.

Mr. Narayan Subramaniam, CEO and Co-founder of Ultraviolette Automotive, said, that Brar's experience in building the Royal Enfield brand and managing its international expansion would be valuable to the company as it enters its next phase of growth.

With this appointment, Ultraviolette Automotive aims to strengthen its brand positioning, improve customer engagement, and support its expansion into new markets. Brar's experience in global marketing and product launches is expected to support the company's growth plans in the electric two-wheeler industry.

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