Kolkata- Veedol India, a lubricant brand from Tide Water Oil Co. (India) Ltd., has signed cricket legend Sourav Ganguly as its brand ambassador. This partnership signifies a pivotal move for Veedol as it seeks to enhance its brand presence and solidify its market position across India. Veedol provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments.
Mr.Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd, said, "We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future."
Veedol dominates across automotive sectors, from 2-wheelers to passenger cars, and agricultural to commercial vehicles. Renowned for "Take-Off" in 2-wheelers and "Prima" in agriculture, Veedol is now growing in passenger car and commercial vehicle markets with diverse product offerings.
Mr.Ganguli, Former BCC President, said, "My association with Veedol represents a commitment to excellence, innovation, and reliability. Just as Veedol stands for high quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer."
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