xFarm Technologies and Dyson Farming Partner to Digitize Over 33,600 Acres

Lugano, Switzerland - xFarm Technologies SA., a European agri-food digitalization, is rolling out a tailored project to enhance operational efficiency at Dyson Farming Limited, the largest farming businesses in the UK. Over three years, the initiative will digitize more than 33,600 acres, creating a custom-built platform for data collection and record-keeping. This platform will streamline management processes at Dyson Farming by integrating digital farm machinery and equipment, allowing for improved tracking and optimized resource use across the operation.

Dyson Farming, managing 36,000 acres across several UK counties, focuses on sustainability and tech-led innovation. On xFarm Technologies' platform, they've registered nearly 1,000 fields, 3,700 acres of environmental features, over 100 warehouses, and a fleet of 250+ machines, including tractors and equipment.

Mr. Matteo Vanotti, CEO of xFarm Technologies, said, "Dyson Farming is incredibly advanced in the use of cutting-edge technology and focused on innovation, efficiency and sustainability, so we are especially proud to be their partner in this tailor-made project to make their operations management even more efficient. We are extremely proud to enter the UK market with such an ambitious project. As a company founded by farmers for farmers, we at xFarm Technologies understand that the work of a farm is way more complex than one might think. Luckily, innovative technologies allowing data collection can be extremely helpful in making farm management easier and more effective. That's why our R&D team, our AI engineers and data scientists work every day to develop hardware and software solutions that enable us to support companies in the agri-food sector in every aspect of their work."

Mr. Daniel Cross, MD of Dyson Farming, said, "The digital transformation of our farm management system is essential to support our ongoing efforts to produce more nutritious and sustainable British food, grown in harmony with the environment."

Mr. Ben Abell, Head of Agronomy at Dyson Farming, said, "By implementing xFarm, we will be able to make more informed decisions and provide full traceability for our consumers. This will ensure that every grain, root or berry of the 100,000 tonnes of food we produce each year can be traced back to the place it was grown, bringing transparency to the delicious food we eat, and the ability to share the data and evidence of the nature and environmental improvements incorporated into its production."

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