Yamaha expands with two new Blue Square dealerships in Bengaluru

BSQ features a premium display of Yamaha’s motorcycles and scooters. Provides access to a wide range of genuine accessories, apparel, and spare parts

Bengaluru- India Yamaha Motor Pvt Ltd (IYM)., expands its presence in Karnataka with two new Blue Square dealerships in Bengaluru, Moto World in Bommanahalli and Panache Enterprises in Marathahalli. These new showrooms will offer sales and service facilities, reinforcing Yamaha's commitment to delivering exceptional customer service and experience as part of its nationwide growth strategy.

Karnataka remains a key market for Yamaha, fueled by the increasing demand for two-wheelers and a passionate community of motorcycling enthusiasts. Yamaha’s strong dealer network and innovative products continue to drive growth in the region. With the addition of two new Blue Square dealerships in Bengaluru, the total number of Yamaha Blue Square showrooms in Karnataka now reaches 33, with 19 in Bengaluru alone.

The Blue Square showrooms go beyond traditional retail spaces, serving as premium hubs that highlight Yamaha’s racing legacy through the iconic ‘Blue’ symbol. These showrooms offer an immersive environment where customers can explore Yamaha’s full range of motorcycles, scooters, accessories, apparel, and spare parts.

Designed to enhance the customer experience, the Blue Square outlets also foster a deeper connection to Yamaha’s racing heritage. Additionally, they serve as gathering points for Yamaha’s Blue Streaks rider community, providing opportunities for enthusiasts to connect, participate in exciting rides, and engage in community events. This expansion aligns with Yamaha’s Call of the Blue campaign, further solidifying its presence across India and strengthening its bond with customers.

Yamaha’s diverse product portfolio includes premium motorcycles such as YZF-R3 (321cc), MT-03 (321cc), YZF-R15M (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc), and FZ series bikes like FZ-S Fi Ver 4.0 (149cc), FZ-S Fi Ver 3.0 (149cc), FZ Fi (149cc), and FZ-X (149cc). Additionally, Yamaha offers a range of scooters including Aerox 155 version S (155cc), Aerox 155 (155cc), Fascino S 125 Fi Hybrid (125cc), Fascino 125 Fi Hybrid (125cc), RayZR 125 Fi Hybrid (125cc), and RayZR Street Rally 125 Fi Hybrid (125cc).