Bengaluru- India Yamaha Motor (IYM) Pvt. Ltd., has appointed Mr. Itaru Otani as its new Chairman, infusing new insights into one of India’s most dynamic markets. With over 30 years at Yamaha across Japan, Brazil, and Australia, Otani brings deep expertise in sales, marketing, and corporate strategy, especially within motorcycle business operations. His extensive global experience promises to strengthen Yamaha's growth trajectory in India.
Mr. Itaru Otani, said, “It’s a privilege to lead Yamaha in a vibrant and high-potential market like India,” Otani shared, highlighting India's significance as a global hub for two-wheeler enthusiasts. In India, motorcycles and scooters are more than just transportation; they’re woven into the fabric of daily life, from bustling metros to tier-two cities. Recognizing this, Otani is focused on meeting the unique needs and aspirations of Indian riders, a loyal segment that has continually elevated Yamaha’s popularity.
Otani's roadmap centers on Yamaha’s ‘Call of the Blue’ campaign, aiming to position the brand as more than just a two-wheeler company by blending style, performance, and quality to connect with Indian consumers. His vision involves introducing models that uphold Yamaha’s global design ethos while catering to India’s unique tastes. Focused on creating "exciting, stylish, and sporty" models, Otani aims to appeal to young riders seeking bold design and cutting-edge performance. He sees Yamaha India as a leader in quality and innovation, adapting Yamaha's global expertise to meet the evolving needs of the expanding Indian market, where demand for high-quality, sustainable, performance-driven options is on the rise.
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