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The latest version of the brand campaign reinforces Yamaha’s ethos, core values and global heritage, while re-igniting the brand’s aspirational appeal
Date: September 20, 2024
Bengaluru- India Yamaha Motor Pvt Ltd (IYM)., has launched version 4 of its flagship campaign, "The Call of The Blue," with the slogan "Hear the Call Now." This campaign builds on the previous tagline, "Have You Heard the Call?" and aims to attract a new generation of motorcycle riders, aligning with their aspirations for premium Yamaha products.
Yamaha’s latest campaign targets the youth, highlighting the brand’s core values and global heritage while inspiring the next generation of riding enthusiasts. It taps into the growing demand for superior performance and premium experiences in India. With world-class products featuring higher engine displacements and immersive consumer engagement initiatives, Yamaha aims to expand its market share and solidify its position as the top choice for India's passionate motorcyclists.
Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “At Yamaha, we are extremely proud of extending the joy of motorcycling to Indian consumers through our impeccable product portfolio and immersive ownership experience over the years. We are streamlining our strategies to the unique needs of the youth of today. By introducing the 4th edition of ‘The Call of The Blue’ brand campiagn, we are reinforcing our brand values by inspriring young afficionados to awaken the rider within them. We are confident that this new version will be a success and will help in strengthening our position in this dynamic market, while also differentiating us from others.”
Yamaha has launched a new film for its latest campaign, featuring kids captivated by a movie showcasing the brand's iconic two-wheelers. As they exit the theater, they’re thrilled to see these models on the road. The film also introduces a new anthem, "The Call of The Blue," designed to resonate with today’s youth.
