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India Yamaha Motor showcased its bikes at 'Mela! Mela! Anime Japan' in New Delhi on September 28-29, attracting anime fans with merchandise and appearances by singer Spira Spica and influencer Kaashvi Hiranandani.
Date: October 4, 2024
Bengaluru- India Yamaha Motor (IYM) Pvt. Ltd., participated in the inaugural 'Mela! Mela! Anime Japan,' a two-day event celebrating Japanese culture and anime fandom, held on September 28-29 at Pacific Mall, Tagore Garden, New Delhi. The event attracted a large number of young enthusiasts and anime fans, who visited the Yamaha Pavilion.
The Yamaha Pavilion captivated visitors with its signature blue design, offering an interactive ‘touch and feel’ experience. Inspired by gaming and anime culture, it created a sporty and youthful atmosphere that resonated with Gen Z and Yamaha enthusiasts.
The anime-inspired Yamaha Pavilion showcased the latest RayZR Street Rally 125 Fi Hybrid, R15 V4, and MT-15 V2, allowing visitors to experience the thrill of Yamaha's two-wheelers. It featured a merchandise section for souvenirs, a Snap and Share engagement for digital memories, and a Monster Energy counter. The excitement was heightened by the appearances of Japanese singer Spira Spica and popular gamer and influencer Kaashvi Hiranandani.
Supported by the Governments of India and Japan, the Mela! Mela! Anime Japan Fest provided a unique opportunity to experience authentic Japanese culture and anime. The event featured engaging activities, including a Japanese Film Festival and various Japanese brands showcasing their products, attracting one of the largest gatherings of anime enthusiasts in India.
