Yanmar and Chia Tai Partner to Drive Thai Farming into the Smart Farming

Yanmar and Chia Tai partnership to transform the Thai agriculture with innovative, technology-driven solutions.

Bangkok, Thailand - Yanmar S.P. Company Limited., an agricultural machinery manufacturer, and Chia Tai Company Limited., an agriculture company announced a strategic collaboration to advance Thai agriculture. The partnership was formalized with the signing of a Memorandum of Understanding (MoU) by Mr. Ryosuke Yamaguchi, President of Yanmar S.P. Company Limited, and Mr. Manas Chiaravanond, CEO of Chia Tai Company Limited. The MoU aims to enhance farmers capabilities and address agricultural challenges comprehensively, with the goal of significantly improving Thailand's agricultural sector. The signing ceremony took place during the 45th Anniversary Yanmar Show Fest 2024 at the KICE International Convention and Exhibition Center in Khon Kaen Province.

Mr. Ryosuke Yamaguchi, President of Yanmar S.P. Company Limited, Said, “Chia Tai Group has undoubtedly been a dominant player across various agricultural businesses with long-standing presence in the agricultural sector. As for Yanmar, we have been known for our expertise in manufacturing and distributing agricultural machinery, such as tractors, diesel engines, and other implements. We are deeply committed to advancing cutting-edge farming processes and practices with focus on developing technologies and solutions that make farming more efficient. Through this partnership, we strive to combine our core strengths to eventually bring innovative solutions to the agricultural industry. Initially, we will be introducing drones and auto steering systems that will help boost agricultural efficiency and yields. In the future, we plan to explore the potential for further collaboration with the goal of expanding our partnership to offer comprehensive solutions from upstream to downstream.”

Mr. Manas Chiaravanond, CEO of Chia Tai Company Limited, said, “As a comprehensive solution provider for agricultural success, Chia Tai has actively strived to explore innovative and cutting-edge technologies to enhance the efficiency of Chia Tai’s solutions, such as agricultural drones and machinery. These technologies are crucial pieces of the puzzle that combine all the agricultural inputs provided by Chia Tai's business units, including seeds, fertilizers, and plant protection products, and advance the Thai agriculture towards greater professionalism and smarter practices. The collaboration with Yanmar aims to integrate smart agricultural technologies and leverage the combined expertise and resources of both organizations to enhance key competencies and develop solutions that tackle the challenges faced by Thai farmers. This partnership is designed to benefit the Thai agricultural industry as a whole, while also contributing to sustainable food security for consumers.”