Yulu Launches EV Services in Zirakpur

Zirakpur- Yulu Bikes Pvt Ltd., an electric mobility provider, has launched its services in Zirakpur, Punjab, marking its first franchise-driven entry into North India. The expansion is in partnership with SP NexGen, led by mobility entrepreneur Sahil Goyal, who will oversee the deployment and operations of Yulu’s comprehensive EV ecosystem, including its DeX goods mobility EVs and integrated tech platform.

This milestone marks the northern rollout of Yulu’s Yulu Business Partner (YBP) franchise model, following successful implementations across Central, South, West, and East India over the past year.

Zirakpur’s strategic location serving as a gateway between Chandigarh, Panchkula, and Ambala makes it an ideal hub for sustainable, future-ready mobility. The new deployment will cater to the rising demand for efficient, eco-friendly delivery solutions in the Chandigarh Tricity area, targeting sectors such as grocery and food delivery.

Backed by SP NexGen’s local market expertise and Yulu’s cutting-edge IoT-enabled hardware and support systems, the service will offer a smart, cost-effective alternative to existing last-mile delivery modes. The initial phase includes the rollout of DeX GR EVs in Zirakpur, with upcoming expansions into Peer Muchalla and Kharar. The long-term goal is to significantly increase EV rental penetration across the Tricity region.

Mr. Amit Gupta, Co-founder & CEO of Yulu, said, “Chandigarh Tricity is a fast-emerging urban centre and an ideal starting point for our expansion in North India. With Sahil Goyal as our partner, we’re confident in our ability to accelerate EV adoption in the region, starting with Zirakpur. The Tricity’s dynamic growth, demand for green logistics, and policy support for EVs align well with Yulu’s mission to build a cleaner, more efficient urban mobility ecosystem.” He added, “With this launch, Yulu is present in ten cities, including six through our YBP partners. We remain committed to collaborating with entrepreneurs across India to democratise clean, accessible and sustainable mobility alternatives.”

Yulu’s comprehensive support to its partner includes training on the operations and growth playbook, unit economics, profitability pathways and enterprise collaboration. Ahead of the launch, pilot deployments were conducted in various brands’ dark stores in Zirakpur to validate product-market fit. Yulu has also facilitated direct business linkages with Swiggy, Zomato, Zepto and Blinkit to ensure early-stage success.

Mr.  Sahil Goyal, Founder of SP NexGen, said, “We are proud to join hands with Yulu to introduce their industry-leading shared EV mobility solution in Zirakpur and the larger Chandigarh Tricity region. With the growing demand for sustainable delivery, we see a huge opportunity to create impact at scale. Yulu’s cutting-edge technology, strong operational support, and agile approach have made this partnership extremely promising. Our goal is to ‘Yulu-fy’ the roads of Zirakpur and beyond by enabling an efficient and future-ready delivery ecosystem that supports businesses while reducing environmental impact.”