Tiruchirappalli, Tamil Nadu — CASE Construction Equipment., a brand of CNH, has inaugurated its first Company-Owned, Company-Operated (COCO) Brandstore in South India, marking a significant expansion of its direct presence in the region. Located in Tiruchirappalli, the new facility strengthens CASE’s service and customer support network across Tamil Nadu.
Situated on the Trichy–Dindigul Road, the Brandstore offers improved accessibility to customers in major construction hubs including Ariyalur, Perambalur, Thanjavur, Madurai, Tirunelveli and surrounding districts. The strategic location enables faster service response and enhanced aftersales support in regions experiencing sustained infrastructure development.
Mr. Emre Karazli, Vice President – Construction Segment, CASE Construction Equipment, said, “India is one of CASE’s most important global markets, driven by both the scale of infrastructure growth and its contribution to our global operations. The Trichy COCO Brandstore enables us to work more closely with customers in the region and further reinforces India’s role within CASE worldwide.”
The 5,300 sq. ft. facility is equipped with two service bays, a modern workshop and a warehouse stocking nearly 700 spare parts lines. It is supported by trained service engineers, mobile service vans and advanced diagnostic tools to ensure efficient maintenance and timely repairs.
Mr. Shalabh Chaturvedi, Managing Director, CASE Construction Equipment – India & SAARC, said, “Tamil Nadu continues to witness strong demand across road, irrigation, industrial and public infrastructure projects. Tiruchirappalli is a strategically important market, and this COCO Brandstore allows us to remain closer to customers while delivering consistent service and parts support. It also enhances our ability to meet rising service expectations across southern India.”
The Tiruchirappalli Brandstore showcases Stage V-compliant machines and offers genuine spare parts support for customers across the state. Additional parts support is provided through CASE’s Tirunelveli branch, further strengthening service coverage in southern Tamil Nadu.
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