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Deere & Company Announces Key Leadership Changes

Business |Appointments & Restructure

Deere & Company has announced key leadership changes to advance its Smart Industrial Strategy, focusing on connected machines and enhanced customer value.

514 views | Date: September 4, 2025

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Deere & Company Announces Key Leadership Changes
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Moline, ILLNOIS - Deere & Company., an agricultural machinery manufacturer, has announced several strategic leadership changes as part of its ongoing Smart Industrial Strategy, aimed at delivering intelligent, connected machines and solutions that enhance customer value.

Mr. John May, chairman and CEO, said, “We’re focused on building an experienced, purpose-driven leadership team dedicated to improving our customers' success. Each of these leaders brings extensive expertise, a shared vision for innovation, and a deep commitment to delivering value to our customers worldwide.”

Effective November 3, Ms. Deanna Kovar will serve as president of the Worldwide Agriculture & Turf Division: Production and Precision Ag, overseeing major equipment and technology solutions for production-scale agriculture in the Americas and Australia. Kovar previously led the company’s Small Ag & Turf business.

Mr. Justin Rose will take on the role of president of Worldwide Agriculture & Turf Division: Small Agriculture and Turf, covering Europe, Africa, and Asia. He will focus on equipment and solutions for small-scale agriculture and turf customers, including small tractors, compact utility tractors, hay and forage equipment, and turf care solutions. Rose previously served as president of Lifecycle Solutions, Supply Management, and Customer Success.

Mr. Cory Reed has been named president of Lifecycle Solutions, Supply Management, and Customer Success. Reed will oversee Deere’s global aftermarket, customer support, supply chain, precision upgrades, and business transformation initiatives, following his previous role as president of Production and Precision Ag.

These appointments reflect Deere’s continued commitment to innovation and customer-focused solutions in agriculture and turf management worldwide.

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