John Deere Colloborated with Drive TLV

Farm ME |Agri industry

Deere has partnered with Drive TLV to accelerate advancements in autonomy, sensing, manufacturing, cybersecurity, connectivity, and electrification.

708 views | Date: February 24, 2025

Tel-Aviv, Israel - Deere & Company., an agricultural machinery manufacturer, has entered into strategic partnership with Drive TLV., a smart mobility hub. This collaboration focuses on accelerating advancements in autonomy, sensing, manufacturing, cybersecurity, connectivity, and electrification.

Companies partnering with Drive TLV span multiple industries, all with a shared interest in advancing technologies. They can tap into Drive TLV's extensive network of startups and innovators. By addressing specific customer challenges, Drive TLV will foster collaboration between John Deere and other participating companies, helping identify startups with the right technologies and capabilities to solve problems and develop market-ready solutions.

This partnership is specifically engineered to provide enhanced support for customers across agriculture, construction, and commercial landscaping. John Deere aims to revolutionize operations in these sectors, improving efficiency and productivity. At the same time, these advancements address the growing challenge of skilled labor shortages, offering solutions that reduce dependence on manual labor while ensuring high-quality, consistent results in complex tasks. This move is part of John Deere’s broader commitment to driving technological progress and meeting the evolving needs of its customers.

Mr. Wes Robinson, vice president, corporate development and strategy at John Deere, said, “This is a great opportunity for John Deere to collaborate with other global industries and innovative startups on solutions for our customers. Drive TLV has developed relationships with a broad ecosystem of technologists and entrepreneurs. Working with Drive TLV will give us better access to startup innovation and technology that can help drive forward game-changing advancements.”

Mr. Itay Erel, CEO at Drive TLV, said, “We are excited to welcome John Deere as a new partner at Drive TLV. Their approach to innovation, as the largest manufacturer of equipment for agriculture, as well as road construction and forestry, aligns perfectly with our mission to foster advancements in the smart and sustainable mobility space. Together, we look forward to exploring new horizons and commercializing impactful solutions that enhance efficiency and sustainability across Deere’s current and future product portfolio.”