Kubota Debuts Smart Solutions at CES 2025

Kubota revealed future vision at CES 2025, emphasizing equipment solutions, diverse powertrains, and advanced automation.

Texas, USA - KUBOTA Corporation., an agricultural machinery company, has launched vision for the future at CES 2025, focusing on enhanced customer solutions across equipment lineup. The plan includes diverse powertrain options, improved connectivity, advanced automation, and seamless access to data and analytics.

Mr. Todd Stucke, Senior Vice President of Kubota North America, said, “What you need to know about Kubota is that we develop solutions with our customers in an innovation cycle that never ends. That all starts with observing and listening to our customers. From there, we design and build solutions to help our customers overcome their challenges. And we’re never entirely done because we continue to iterate over time and continue the cycle, always listening, and always improving.”

At CES 2025, Kubota unveiled a range of groundbreaking equipment across residential, agricultural, and construction sectors, demonstrating its commitment to innovation and technology. Notable showcases included the Agri Concept 2.0, an electric tractor featuring data, AI, automation, and electrification, offering both manual and autonomous operation.

The Smart Autonomous Sprayer, designed to identify pests and spray with precision, reduces chemical usage and labor. Flash, a plant health monitoring tool, provides detailed insights and AI-driven recommendations for better crop management. Kubota’s KATR, a multifunctional all-terrain robot, won the CES Innovation Award for Industrial Equipment and Machinery.

Mr. Brett McMickell, Chief Technology Officer of Kubota North America, said, “At Kubota, we believe that truly listening to our customers drives innovation in every aspect of what we call the ‘Work Loop’. The Work Loop-an essential cycle of assessing, analyzing, and acting-has always been fundamental to effective task management. With the integration of advanced sensors, AI-driven analysis, networking protocols, automation, and robotics, we are enhancing this cycle to be more seamless and efficient than ever before.”