Mercedes-Benz launch the new CLA in Rome

Stuttgart, Germany- Mercedes-Benz AG., is a German multinational automotive company, has unveiled its new CLA at Villa Miani in Rome. Touted as "the most efficient and intelligent Mercedes" to date, the model is set to debut in India in early Q1 2026.

The all-new Mercedes-Benz CLA Using groundbreaking technology, the new CLA delivers more to customers in every dimension. More space, more refinement, more comfort, more intelligence and more efficiency compared to its predecessor.  The new CLA is the first vehicle to fully operate on the proprietary AI-enhanced Mercedes-Benz Operating System (MB.OS). The new MBUX generation opens up a new world of personalised experiences and intuitive interaction between human and vehicle. It is the first system in the automotive industry to integrate both, AI from Microsoft and Google. 

In the all-electric CLA, the innovative 800-volt electric architecture and new battery chemistries significantly reduce charging time; the CLA 250+ with EQ Technology (energy consumption combined: 14.1-12.2 kWh/100 km | CO₂ emissions combined: 0 g/km | CO₂ class: A)1 can recharge up to 325 km within 10 minutes2. Maximum range for the CLA 250+ with EQ Technology is up to 792 km. Later this year, customers will additionally have the choice of a 48-volt, electrified high-tech hybrid model. 

Mercedes-Benz CLA ushers in a bold design era, featuring an illuminated radiator grille, star-shaped daytime running lights, and a floating full-width MBUX Superscreen. Inspired by the simplicity of a Zen garden, its interior blends aesthetics, technology, and comfort seamlessly.

Sustainability is at its core, with a 40% reduced carbon footprint compared to its predecessor. It incorporates four times more recycled thermoplastics, 50% post-consumer recyclate, and fully recycled Econyl yarn for floor coverings. Further CO₂ measures in the supply chain and charging process can increase savings to two-thirds, making the CLA a true icon of innovation and eco-conscious luxury.

Mr. Ola Kaellenius, Chief Executive Officer, Mercedes-Benz Group AG, said, “The premiere of the new CLA in Rome – a city just as iconic and timeless as Mercedes-Benz – was more than just another car launch. It marks the beginning of a new era for Mercedes-Benz and for our customers: The CLA will be the most efficient and the most intelligent Mercedes we’ve ever made. It’s the one-litre car for the electric age – and at the same time will also be available as a highly efficient hybrid version. It is the first in a series of new models we’re adding to the Mercedes-Benz family.” 

Mr. Bettina Fetzer, Vice President Mercedes-Benz Digital & Communications, Mercedes-Benz AG, said, “Rome has an incredible history of culture, art and design, and it is the perfect place for us to reveal our allnew CLA. We’re delighted that so many of our Mercedes-Benz family have joined us tonight at Villa Miani. A stunning venue for our incredible new car. This new CLA is the cleverest car we’ve ever made and sets new standards for now and into the future.”

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