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New Holland has appointed Inchcape as its official distributor, expanding its agricultural machinery presence in Kenya and East Africa.
Date: June 7, 2025
Turin, Italy - New Holland., an agricultural machinery brand under CNH Industrial N.V., has appointed Inchcape Kenya as its official distributor in Kenya, strengthening its presence in East Africa and offering a comprehensive range of mechanized agricultural solutions to boost productivity.
Inchcape plc., a global automotive distributor with operations in 38 countries across Asia, Australia, Europe, Africa, and South America. In Kenya, Inchcape represents premium, luxury, and mainstream car brands and now expands its portfolio to include New Holland’s agricultural equipment.
Agriculture is a vital sector in Kenya, serving as a primary income source for rural households and a key contributor to the country’s foreign exchange through agricultural exports.
Demonstrating its commitment to Kenyan agriculture, New Holland will supply a wide range of products, including the TT Series tractors. The versatile TD Straddle tractors cater to multiple applications, while the TS6 and 10S Series tractors are ideal for land preparation, cultivation, haulage, and operating heavy machinery. Additionally, the TC Series combine harvesters are designed to meet the needs of mixed and small-scale farmers across diverse crop conditions.
Mr. Ozkan Eren, Middle East & Africa New Holland Business Director, said, “Our long-standing commitment to agriculture in Kenya continues and we want to maintain New Holland particularly serving haulage applications with our 10S and TS6 product ranges in sugar estates. We look forward to supporting Inchcape, our new partner, in their growth, confident they will offer New Holland products and service to our customers in the territory.”
Mr. Francis Agbonlahor, Managing Director of Inchcape Africa, said, “We now expand into Kenya, a market where agriculture plays pivotal role in the economic growth and advancement of the country and its people. It aligns seamlessly with our African growth strategy. By bringing our global and local operational expertise into the Kenyan agricultural sector, we aim to support and serve farmers with reliable solutions from New Holland.”
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