Srivaru unveils PRANA 2.0 E-Motorcycle in Chennai

Chennai- Srivaru Holding Limited., launched PRANA 2.0, a premium all-electric motorcycle, at a major event in Chennai, India, priced at ₹2,55,150. As interest in electric two-wheelers grows, especially among young Indians, Srivaru Motors has developed the PRANA 2.0 to meet this demand, driven by economic growth and a shift towards premiumization. Founder and CEO Mr. Mohanraj Ramasamy unveiled the PRANA 2.0, marking a significant step forward in urban mobility solutions.

Padma Shri Dr. Mylswamy Annadurai (Moon Man of India), Vice President of the TN State Council for Science & Technology, graced the event as the Chief Guest. The event was also attended by Weng Kiat (Adron) Leow, Chief Financial Officer, Felix Friedrich Heinimann, Chief Marketing Officer, Yuvaraj Sankar, Director of Engineering, Selvaraj Krishnan, Board of Director and Chellappan Ramasamy, Director, along with staff and distributors from various cities.

Mr. Mohanraj Ramasamy, Founder and Chief Executive Officer of Srivaru Motors said, "I'm excited to launch PRANA 2.0 in Chennai, a key market with over 40% of India's electric vehicle demand. With India’s motorcycle market projected to grow from USD $25.6 billion in 2023 to USD $36.1 billion by 2027, and electric motorcycles expected to capture 50% of the market by 2030, the opportunity is immense. Our Coimbatore facility, operational since 2017, now produces PRANA 2.0 with over 100 new components, designed for superior performance and safety. We're investing in R&D to lead India's EV sector and drive innovation, with partnerships like iVP Semiconductor advancing our technology."

Mr. Yuvaraj Sankar, Director of Engineering, Srivaru Motors Said, "PRANA 2.0 is a marvel in powertrain safety, featuring advanced motors, controllers, and a high-performance battery pack with 46,120 long-life cells. It achieves a top speed of 123 km/h and a range of 250 km. With four driving modes, including reverse for easier parking, and an ergonomic design, it offers exceptional performance and comfort. PRANA 2.0 also boasts a refined suspension system, vibrant display, and real-time tracking via a mobile app. Its patented in-wheel motor with a detachable rim enhances serviceability and reduces costs, setting a new standard in electric mobility."

About Srivaru

SRIVARU Motor Private Limited (SVM), specializes in premium electric motorcycles in India. Founded to innovate the rider-motorcycle experience for the next generation, SRIVARU offers affordable, high-performance electric two-wheelers (E2W) with features like 3-channel automated braking, low center of gravity, enhanced safety, and home-compatible charging. The company holds a range of intellectual property, including a patent-pending chassis and drive system, and provides a superior total cost of ownership compared to traditional motorcycles and other E2W competitors.

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