Seoul, South Korea- Hyundai Motor Company., has introduced Hyundai Conversion+, a new digital platform created to support and expand its commercial vehicle conversion business.
The platform is designed to provide bodybuilders and conversion partners with easy access to technical resources and support across Hyundai Motor’s full commercial vehicle portfolio, ranging from heavy-duty trucks to light commercial vehicles. Through this initiative, Hyundai aims to encourage closer collaboration and accelerate growth in the special-purpose vehicle market.
Building a Stronger Conversion Ecosystem
Hyundai Conversion+ has been developed as a global technical information platform that helps empower conversion partners through region-specific online portals. The “+” in the platform’s name reflects Hyundai Motor’s emphasis on two-way communication, collaboration, and the co-creation of a more connected conversion business ecosystem.
The company sees the platform as an important step in reinforcing its partner network and expanding conversion opportunities across its commercial vehicle lineup, while also contributing to overall sales growth.
At launch, Hyundai Conversion+ is available in around 120 countries and supports 15 languages. Its development was guided by extensive consultations with regional teams across major markets, including Africa and the Middle East, Asia-Pacific, Eurasia, Europe, Korea, and Latin America.
Key Features of Hyundai Conversion+
To help partners carry out vehicle conversions more efficiently, the platform offers a broad range of technical tools and support services, including:
- Technical Documentation: A detailed library featuring specification books, bodybuilder manuals, bodybuilder drawings, and frame modification drawings. Hyundai also plans to continuously add materials for upcoming vehicle launches.
- Technical Hotline: A web-based communication system connecting regional headquarters with Hyundai Motor’s global headquarters and R&D centers, enabling faster technical support and issue resolution.
- Improved Accessibility: With a responsive web interface, the platform delivers a seamless experience across both desktop and mobile devices, making it easier for partners to work in different environments.
Enhancing Support for Bodybuilders Worldwide
Hyundai Conversion+ has been designed to improve usability while strengthening Hyundai Motor’s relationship with vehicle bodybuilders. In Korea, the company has fully redesigned the UI and UX of its domestic portal, which has been supporting local bodybuilders since 2018. For global markets, the new platform introduces integrated membership access and enhanced search functionality to better serve key partners across the industry.
Looking ahead, Hyundai Motor plans to broaden the platform’s customer-facing services beyond technical support alone. The company envisions Hyundai Conversion+ as a central communication hub for the conversion business ecosystem, bringing together technical assistance, sales support, and strategic networking to create greater value for partners and customers around the world.
Mr. Chul Youn Park, Senior Vice President and Head of Global CV&LCV Business Division at Hyundai Motor Company, said, “The launch of Hyundai Conversion+ marks a meaningful step in strengthening Hyundai Motor’s role as a mobility industry partner in line with the expanding global special vehicle market. Through this online platform, Hyundai Motor aims to deepen cooperation with vehicle bodybuilders and advance the overall conversion ecosystem.”
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