Ashok Leyland enters used CV market with Shriram Auto Mall
With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 100 Automalls spread across the country, and other advanced technologies.
Chennai – Ashok Leyland Ltd of Chennai has entered used CV market in association with Shriram Automall India Ltd (SAMIL). The collaboration will provide a platform for customers to exchange their used vehicle of any brand for new Ashok Leyland vehicles, across India.
With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 100 Automalls spread across the country, and other advanced technologies.
Through facilities like exchange, disposal, hybrid, and special vehicle inspection, the platform aims to become the first choice amongst the customers considering an exchange of their vehicles. Ashok Leyland says this will enable it to reach as many fleet and single truck owners across India as possible.
Mr. Sanjay Saraswat, Head - MHCV, Ashok Leyland Ltd., said, “With our aspirations to be an end-to-end mobility solutions provider, this partnership will help establish our presence in the pre-owned CV segment. With our experience as one of the largest truck makers, this initiative will help debottlenecking the ecosystem through a consumer-centric digital solution which will serve as an easy-to-use touch point for our consumers. This initiative will also help in implementation of the Scrappage Policy at the grassroot level and help us move towards a greener future.”
Mr. Sameer Malhotra, CEO, SAMIL, said, “It gives us immense pleasure to collaborate with Ashok Leyland to mark their entry into the used vehicle market. Through the OEM’s expertise of the CV segment and our Phygital auctions platforms which include 100+ Automall network strength spread across India, we aim to create all-inclusive mobility solutions for buyers and sellers.”
1SAMIL is Marketplace connecting pre-owned vehicles & equipment buyers and sellers. SAMIL began its eventful journey in 2011 by setting up India's first professionally managed and organized Auction Platform for buying and selling used cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, gold, and properties. Backed by Shriram Transport Finance Company Limited and CarTrade Tech Limited, SAMIL has over 1,500 employees and more than 100 Automalls across India.
