Ashok Leyland ties up with MFCWL to enter the used CV business
The customers will also have access to other value added services like iALERT telematics solution, driver SAATHi skilling solution, valuation, breakdown services, fuel solutions, etc. through various digital solutions offered by Ashok Leyland.
Chennai/ UK – Ashok Leyland Ltd of Chennai, one of India’s two dominant commercial vehicle OEMs has signed a Memorandurm of Understanding (MoU) with Mahindra First Choice Wheels Ltd. (MFCWL) to launch an exclusive platform will facilitating an exchange, proper disposal and purchase of old commercial vehicles.
The customers will also have access to other value added services like iALERT telematics solution, driver SAATHi skilling solution, valuation, breakdown services, fuel solutions, etc. through various digital solutions offered by Ashok Leyland.
Mr. Sanjeev Kumar, head – MHCV, Ashok Leyland, said, “It is a great moment for us on this association of AL with MFCW to provide larger option of our customers with combined strength of our knowledge in CV and MFCW strength on the yards, digital ecosystem. We believe this relationship will provide enhanced value to our customers. “
Mr. Ashutosh Pandey, CEO, Mahindra First Choice Wheels Ltd. (MFCWL) said: “It’s our pleasure to collaborate with Ashok Leyland to expand their pre-owned vehicles business. eDiiG is the largest used vehicle auction platform and we are glad all leading OEMs see great value in partnering with us. Through the OEMs expertise of the Commercial Vehicle Segment and our phygital auctions platform which include 20,000+ eDiiG network strength spread across India, we aim to expand our bring forth further innovations in the pre-owned vehicle segment both for end consumers and institutional clients.”
1Mahindra First Choice Wheels Ltd. is the organization in the pre-owned auto business by aggregating demand and supply. It has the largest used car retailing network in India, large and growing procurement partnerships, the #2 auto-content portal in the country in carandbike.com as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies, and OEMs. The company is a part of the diversified Mahindra Group.
